(Research)
Auditing a legacy catalogue site and mapping how EPC contractors, offshore operators and OEM buyers actually search, we distilled 30 years of hydraulic engineering into three clear verticals: Offshore & Subsea, Tank Jacking and Industrial Hydraulics.
(Experiment)
Redefining industrial branding through cinematic motion and editorial restraint. Scroll-driven product films, a dark technical FAQ layer and an AI assistant turn heavy machinery into a guided, confident buying experience.
Bell Hydromatics: Heavy engineering, made easy to choose.
Thirty years of hydraulic engineering, distilled into three clear verticals.
Details
Client
Bell Hydromatics
Year
2026
Deliverables
UX design, Web design, Motion, AI assistant
Insight
One key insight was that buyers judge an engineering partner by how clearly it explains its products.
Identity
We rebuilt the identity around precision: a restrained palette, technical typography, and photography that shows the machines at true scale.
Website
The new website groups every product by application, with clear specifications and a direct WhatsApp line to the sales team, so enquiries arrive faster and better qualified.
