(Research)
Exploring how chocolate lovers discover, taste and gift a craft bar, we defined what Mann should stand for: an origin you can taste, rooted in the land and heritage of Coorg.
(Experiment)
Translating Coorg into a visual language. Earthy tones of soil and cacao, illustration drawn from its misty hills and estates, and a warm, considered type system carry the brand across packaging, print and gifting.
Crafting Mann dark chocolate with the soul of Coorg
Key Takeaways
We built the brand on its origin: the misty hills, coffee and spice estates, and the Kodava heritage of Coorg, so every bar tells you where it comes from before you taste it.
