(Research)
Mapping how plant managers and procurement teams choose an industrial fuel, we turned a technical product, bio-coal made from farm residue, into a clear and credible story of cleaner, dependable energy.
(Experiment)
Building an earthy, grounded visual language and a website that walks buyers from raw biomass to finished bio-coal, with clear specifications and a direct line for bulk quotes.
Amrut Green Energy: Turning biomass into industrial energy, made clear for every buyer.
From farm residue to industrial fuel, told with clarity.
Details
Client
Amrut Green Energy
Year
2026
Deliverables
UX design, Web design, Visual system
Insight
One key insight was that industrial buyers switch fuels only when they trust the supply as much as the savings.
Identity
An earthy, grounded visual language of natural textures and warm tones that makes a renewable fuel feel dependable, not experimental.
Website
A clear website that walks buyers from raw biomass to finished bio-coal, with product specifications, quality checks before dispatch, and a direct line for bulk quotes.
